Web X.Y

0 Comments For This Post

1 Trackbacks For This Post

1. » November 16th, 2006: The Long Tail Says:
   November 16th, 2006 at 5:45 pm

   [...] Yesterday we had a college from Raymond about the long tail (sheets of the presentation). I’ve been reading some info before about the long tail; such as this article on MarketingFacts. What is the Long Tail? The effect of the long tail is that the most profit doesn’t come from the most populair items in a digital store, but the much bigger collection of less populair items in a digital store. Through new digital searching techniques, smarter marketing techniques (suggestions on products scanned by a user profile e.d.) and no longer the scarcity of shelfes, long tail products make more profit! [...]